The Keyword is live: one home for everything happening at Ordnary

Jul 26, 2026 2 min read

Product news, engineering deep-dives, and company updates, all in one place instead of scattered across changelogs and status pages.

Stijn Jakobs Founder & Director of Engineering

For a while, news about Ordnary lived wherever it happened to land — a changelog entry here, a status page update there, an announcement buried in release notes nobody outside the team read. The Keyword is what replaces that: one place for everything happening across Ordnary, from new products to the engineering decisions behind them.

Why we built this

Ordnary isn't one product. Between Ordnary Web Services, Loom, Metamorph, and the accounts platform that ties them together, there wasn't a single place to follow all of it without subscribing to four different changelogs and hoping you didn't miss the fifth thing that only got mentioned in a support article. The Keyword is that single place.

Person typing on a laptop — Most of what ends up here starts the same way everything else does — someone writing it down.

What you'll find here

Product news, first: new features and releases across Ordnary Web Services, Loom, and Metamorph, written by the people who built them rather than summarized secondhand. Engineering deep-dives next — the reliability work, the security posture, the performance budgets, and yes, the occasional incident postmortem, published because we think you're better served by knowing what happened than by a vague status page footnote. And company news: partnerships, roadmap updates, the ordinary business of running the business.

“We didn't want a marketing feed that happens to mention engineering, or an engineering blog that happens to mention products. Both belong in the same place, because they're the same work.”

Ordnary Editorial

How it's organized

The nav up top splits into Product, Engineering, and Company, each with its own set of categories underneath — so if you only care about Loom and Metamorph, or only want the reliability and security posts, you can go straight there instead of scrolling past everything else. Every category page aggregates everything filed under it, all the way down, so "see all in Product" actually means all of it.

Team collaborating around a table in an office — The Keyword is written by the people actually doing the work, not a separate content team translating it after the fact.

Close-up of hands typing on a keyboard — If it shipped, broke, or changed how something works, it's supposed to end up here.

What's next

This is the starting point, not the finished state. Expect this to keep growing the same way the rest of Ordnary does — a new product category when we ship one, a deeper post when something's worth explaining properly instead of summarizing in a release note. If you want to know what's actually happening at Ordnary, this is where to look.